{
  "name": "Maple",
  "legalName": "Maple Privacy Labs Inc.",
  "description": "The personal AI you can actually trust with your home life, your work, and what you'd never tell Big AI.",
  "about": "Maple is the personal AI for your real life, private by design, with data we don't share, sell, or use to train AI.",
  "url": "https://www.trymaple.ai/",
  "guidelinesUrl": "https://www.trymaple.ai/brand",
  "naming": [
    "Maple: One word, capital M. Not MAPLE or maple.",
    "Maple AI: Only as the product descriptor, as in the Terms of Use and Privacy Notice.",
    "Maple Privacy Labs Inc.: When the company itself is meant."
  ],
  "clearSpace": "Leave empty space around the logo equal to the height of the M, on every side. Do not set type, a border, or another mark inside that space.",
  "logoMisuse": [
    "Do not squash it or stretch it to fill a space.",
    "Use the dark file or the light file. Do not pick a new color.",
    "No strokes, shadows, outlines, or filters.",
    "Dark logo on light backgrounds. Light logo on dark backgrounds."
  ],
  "logoUsage": [
    "Use it to refer to Maple, in the files supplied here.",
    "Do not use it in a way that suggests Maple sponsors or endorses your product.",
    "Do not make it part of your own name, logo, or product."
  ],
  "colors": [
    {
      "name": "Maple 500",
      "hex": "#ff9771",
      "role": "Core color",
      "group": "core"
    },
    {
      "name": "Dark logo",
      "hex": "#171717",
      "role": "Dark logo",
      "group": "core"
    },
    {
      "name": "Light logo",
      "hex": "#f7f7f9",
      "role": "Light logo",
      "group": "core"
    },
    {
      "name": "Maple 600",
      "hex": "#f67d57",
      "role": "Website accent",
      "group": "supporting"
    },
    {
      "name": "Pebble 500",
      "hex": "#8a8b9a",
      "role": "Secondary",
      "group": "supporting"
    },
    {
      "name": "Pebble 800",
      "hex": "#474854",
      "role": "Dark ground",
      "group": "supporting"
    },
    {
      "name": "Bark 500",
      "hex": "#9e7469",
      "role": "Tertiary",
      "group": "supporting"
    },
    {
      "name": "Grove 500",
      "hex": "#9e925e",
      "role": "Tertiary",
      "group": "supporting"
    }
  ],
  "gradients": [
    {
      "name": "Maple gradient",
      "type": "radial",
      "css": "radial-gradient(120% 120% at 50% 100%, #ff9771 0%, #ce9a8e 50%, #9c9dab 100%)",
      "stops": [
        {
          "name": "Maple 500",
          "hex": "#ff9771",
          "position": "0%"
        },
        {
          "name": "Midpoint",
          "hex": "#ce9a8e",
          "position": "50%"
        },
        {
          "name": "Pebble 400",
          "hex": "#9c9dab",
          "position": "100%"
        }
      ]
    }
  ],
  "typefaces": [
    {
      "role": "display",
      "family": "Array",
      "use": "Headlines",
      "url": "https://www.fontshare.com/fonts/array",
      "license": "Indian Type Foundry Free Font License"
    },
    {
      "role": "body",
      "family": "Manrope",
      "use": "Text"
    }
  ],
  "logos": [
    {
      "name": "Wordmark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-wordmark.svg"
    },
    {
      "name": "Wordmark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-wordmark.png"
    },
    {
      "name": "Wordmark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-light.svg"
    },
    {
      "name": "Wordmark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-light.png"
    },
    {
      "name": "Mark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-mark.svg"
    },
    {
      "name": "Mark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-mark.png"
    },
    {
      "name": "Mark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-mark-light.svg"
    },
    {
      "name": "Mark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-mark-light.png"
    },
    {
      "name": "Abbreviated wordmark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-abbreviated.svg"
    },
    {
      "name": "Abbreviated wordmark",
      "variant": "Dark",
      "use": "Light backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-abbreviated.png"
    },
    {
      "name": "Abbreviated wordmark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-abbreviated-light.svg"
    },
    {
      "name": "Abbreviated wordmark",
      "variant": "Light",
      "use": "Dark backgrounds",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-wordmark-abbreviated-light.png"
    },
    {
      "name": "App icon",
      "variant": "App icon",
      "use": "Any background",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-app-icon.svg"
    },
    {
      "name": "App icon",
      "variant": "App icon",
      "use": "Any background",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-app-icon.png"
    },
    {
      "name": "App icon",
      "variant": "Small icon",
      "use": "Any background",
      "format": "svg",
      "url": "https://www.trymaple.ai/brand/maple-icon.svg"
    },
    {
      "name": "App icon",
      "variant": "Small icon",
      "use": "Any background",
      "format": "png",
      "url": "https://www.trymaple.ai/brand/maple-icon.png"
    }
  ]
}