Mark
The M on its own, for small spaces.
Brand guidelines
For reporters, partners, and anyone showing the Maple name or logo. The files, the few rules that go with them, and the words to describe us.
Name
What to call us, and a description you can paste as written.
- Name
- Maple
- Legal name
- Maple Privacy Labs Inc.
- In one line
- The personal AI you can actually trust with your home life, your work, and what you'd never tell Big AI.
- About Maple
- Maple is the personal AI for your real life, private by design, with data we don't share, sell, or use to train AI.
Writing the name
- Maple One word, capital M. Not
MAPLEormaple. - Maple AI Only as the product descriptor, as in the Terms of Use and Privacy Notice.
- Maple Privacy Labs Inc. When the company itself is meant.
Logo
SVG for design tools and the web. PNG for articles, slides, and anywhere a vector file will not open. Use the files as supplied.
Wordmark
The primary logo. Use this wherever there is room.
Clear space
Leave empty space around the logo equal to the height of the M, on every side. Do not set type, a border, or another mark inside that space.
MMMM 
Wordmark MMMM
Mark How not to use the logo
The logo is finished art. These are the changes that make it stop being the Maple logo.
Do not stretch it
Do not squash it or stretch it to fill a space.
Do not recolor it
Use the dark file or the light file. Do not pick a new color.
Do not add effects
No strokes, shadows, outlines, or filters.
Do not lose the contrast
Dark logo on light backgrounds. Light logo on dark backgrounds.
When you show the logo
- Use it to refer to Maple, in the files supplied here.
- Do not use it in a way that suggests Maple sponsors or endorses your product.
- Do not make it part of your own name, logo, or product.
Color
Maple 500 is the core color. The supporting colors are for grounds and secondary use. Select a hex value to copy it.
- Core color Maple 500
- For light backgrounds Dark logo
- For dark backgrounds Light logo
Supporting palette
Never in place of Maple 500.
- Maple 600 Website accent. Not a substitute for Maple 500.
- Pebble 500 Secondary
- Pebble 800 Dark ground
- Bark 500 Tertiary
- Grove 500 Tertiary
Gradient
The gradient behind the app icon and Maple avatars. Maple 500 sits at the bottom center and fades out to Pebble 400.
- Maple 5000%
- Midpoint50%
- Pebble 400100%
Type
Array for headlines. Manrope for text.
Body Text
The personal AI you can actually trust with your home life, your work, and what you'd never tell Big AI.
Medium Semibold Bold
Manrope
Array is licensed by Indian Type Foundry under the ITF Free Font License. Get it from Fontshare. Maple does not distribute the font files.
Files
Every logo file in one list. Dark files go on light backgrounds, light files on dark.
- Wordmark, darkLight backgrounds
- Wordmark, lightDark backgrounds
- Mark, darkLight backgrounds
- Mark, lightDark backgrounds
-
Abbreviated wordmark, darkLight backgrounds -
Abbreviated wordmark, lightDark backgrounds - App iconAny background
-
Small iconAny background